Graphic Design & Brand Identity

_mispeld
makes designs
whole.

Nobody's perfect — and that's the point.
We take the rough edges, the missteps, the "flaws" — and turn them into design that completes your brand's story.

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Design doesn't have to be flawless _real. We believe every brand has imperfections — and that's exactly where the magic lives. We don't polish away character. We lean into it, shape it, and make your brand perfrect _whole.

Manifesto v1.0
Selected Work
_002
Kova
Visual System · 2025

Kova Athletics

_003
Noctis
Packaging · 2024

Noctis Coffee Roasters

_004
Erase
Editorial · 2024

Erase Magazine

_005
Murmur
Art Direction · 2024

Murmur Music Collective

_006
Patina
Brand Refresh · 2023

Patina Ceramics Studio

Branding Perfction Identity Art Direction Flawlss Packaging Wholeness Motion Branding Perfction Identity Art Direction Flawlss Packaging Wholeness Motion
Philosophy
Every brand has cracks.
We don't hide them —
we make them beautiful.

_mispeld was born from a simple truth: nothing worth caring about is perfect. The name itself is a declaration — a deliberate flaw worn proudly. We believe in the Japanese philosophy of wabi-sabi, finding beauty in the imperfect, impermanent, and incomplete.

We're not here to give your brand a flawless mask. We're here to find what makes it real, lean into those qualities, and build a visual identity that feels authentic, human, and whole.

From identity systems and packaging to editorial and motion — every project starts with understanding your story's rough edges, then designing something that makes them sing.

50+
Brands Made Whole
0
Perfect Projects
Happy Mistakes
What We Do
_01 Brand Identity Logo systems, guidelines, and visual identities with character
_02 Art Direction Campaign visuals and creative strategy with soul
_03 Packaging Design Product packaging that tells the real story
_04 Editorial & Layout Magazines, books, and print that breathes
_05 Motion & Animation Movement that feels alive, not manufactured
Get in Touch

Your brand isn't
broken.
It's unfinished.

Let's find what's missing and make it whole. Every great brand has a story with rough edges — we'll help yours find its shape.

hello@mispeld.com